{"id":3322,"date":"2026-08-02T14:49:55","date_gmt":"2026-08-02T14:49:55","guid":{"rendered":"https:\/\/research.anasacademy.uk\/developing-a-conceptual-analytical-framework-that-explains-the-relationship-between-aesthetics-and-the-communicative-function-in-visual-identity\/"},"modified":"2026-08-03T10:51:52","modified_gmt":"2026-08-03T10:51:52","slug":"developing-a-conceptual-analytical-framework-that-explains-the-relationship-between-aesthetics-and-the-communicative-function-in-visual-identity","status":"publish","type":"post","link":"https:\/\/research.anasacademy.uk\/en\/developing-a-conceptual-analytical-framework-that-explains-the-relationship-between-aesthetics-and-the-communicative-function-in-visual-identity\/","title":{"rendered":"Developing a conceptual analytical framework that explains the relationship between aesthetics and the communicative function in visual identity"},"content":{"rendered":"<p>Research Abstract<\/p>\n<p>This study examines the relationship between aesthetics and the communicative function in visual identity as a complementary relationship that contributes to building a visual identity capable of achieving communicative effectiveness alongside aesthetic quality. The study is based on the observation that the scientific literature has addressed the aesthetic and functional characteristics of logos separately,   without providing a conceptual framework that brings them together in an integrated analytical model.<br \/>\nThe study adopted the descriptive-analytical approach with a conceptual entry, by analyzing the literature and previous studies, extracting the main concepts related to logo design, and then reorganizing them within a conceptual analytical framework consisting of four main dimensions: visual structure, distinctiveness, appropriateness, and emotional response. This framework was applied to six logos: the English Premier League, Starbucks, Dunkin, X, stc, and Sbl, with the aim of analyzing them in light of the four dimensions and revealing the relationship between the aesthetic aspects and the communicative function within them.<br \/>\nThe study results showed that logo effectiveness is not linked to its visual aesthetics or communicative capacity separately; rather, it is achieved through the integration of the four dimensions on which the conceptual analytical framework is based. The results also indicated that coherent visual structure, distinctiveness, appropriateness, and emotional response collectively form the foundation that contributes to enhancing the logo\u2019s efficiency and its ability to represent brand identity and communicate effectively with its audience.<br \/>\nThe study recommends benefiting from the conceptual analytical framework in analyzing and developing logos, and adopting conceptual approaches in visual identity studies, in a way that contributes to building more comprehensive and consistent analytical models that combine aesthetic aspects and the communicative function.  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Research Abstract This study examines the relationship between aesthetics and the communicative function in visual identity as a complementary relationship that contributes to building a visual identity capable of achieving communicative effectiveness alongside aesthetic quality. The study is based on the observation that the scientific literature has addressed the aesthetic and functional characteristics of logos [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_pingme":["1"],"_encloseme":["1"],"_last_translation_edit_mode":["translation-editor"],"research_file":["https:\/\/research.anasacademy.uk\/wp-content\/uploads\/2026\/08\/2026-1.pdf"],"_top_nav_excluded":[""],"_cms_nav_minihome":[""],"_wpml_word_count":["377"],"title":["Developing a conceptual analytical framework that explains the relationship between aesthetics and the communicative function in visual identity"],"keywords":["Visual identity, logo design, branding, brand identity, visual communication, visual communication, communicative function, graphic design, visual design, logo analysis, aesthetics, conceptual analytical framework.          "],"abstract":["Research Abstract\n\nThis study examines the relationship between aesthetics and the communicative function in visual identity as a complementary relationship that contributes to building a visual identity capable of achieving communicative effectiveness alongside aesthetic quality. The study is based on the observation that the scientific literature has addressed the aesthetic and functional characteristics of logos separately,   without providing a conceptual framework that brings them together in an integrated analytical model.\nThe study adopted the descriptive-analytical approach with a conceptual entry, by analyzing the literature and previous studies, extracting the main concepts related to logo design, and then reorganizing them within a conceptual analytical framework consisting of four main dimensions: visual structure, distinctiveness, appropriateness, and emotional response. This framework was applied to six logos: the English Premier League, Starbucks, Dunkin, X, stc, and Sbl, with the aim of analyzing them in light of the four dimensions and revealing the relationship between the aesthetic aspects and the communicative function within them.        \nThe study results showed that logo effectiveness is not linked to its visual aesthetics or communicative capacity separately; rather, it is achieved through the integration of the four dimensions on which the conceptual analytical framework is based. The results also indicated that coherent visual structure, distinctiveness, appropriateness, and emotional response collectively form the foundation that contributes to enhancing the logo\u2019s efficiency and its ability to represent brand identity and communicate effectively with its audience.   \nThe study recommends benefiting from the conceptual analytical framework in analyzing and developing logos, and adopting conceptual approaches in visual identity studies, in a way that contributes to building more comprehensive and consistent analytical models that combine aesthetic aspects and the communicative function.  "],"author":["Abdulrahman Fahad ALRakban"],"publish_date":["2026"],"supervisor":["Abdullah Elnaqlah (trainer)"],"source":["lms.anasacademy.uk"],"apa":["Abdulrahman Fahad ALRakban. (2026). Building a conceptual analytical framework to explain the relationship between beauty and communicative function in visual identity [Master's thesis, Anas Academy]. Anas Academy Research Repository. https:\/\/research.anasacademy.uk   "],"major":["Master of Visual Brand Design"],"project_type":["Master's Thesis"],"_elementor_global_class_usage_indexed":["1"],"_research_code":["GEN-2026-033"],"magzin_post_views":["39"],"post_views_count":["39"],"_research_stamp_cache":["f3783f0c6a67dc340c091a7a8e5abb73"],"_elementor_page_assets":["a:0:{}"]},"categories":[163],"tags":[],"class_list":["post-3322","post","type-post","status-publish","format-standard","hentry","category-master-of-visual-brand-design"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.1.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Research Abstract This study examines the relationship between aesthetics and the communicative function in visual identity as a complementary relationship that contributes to building a visual identity capable of achieving communicative effectiveness alongside aesthetic quality. The study is based on the observation that the scientific literature has addressed the aesthetic and functional characteristics of logos\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"admin\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/research.anasacademy.uk\/en\/developing-a-conceptual-analytical-framework-that-explains-the-relationship-between-aesthetics-and-the-communicative-function-in-visual-identity\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.1.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Research platform -\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Developing a conceptual analytical framework that explains the relationship between aesthetics and the communicative function in visual identity - Research platform\" \/>\n\t\t<meta property=\"og:description\" content=\"Research Abstract This study examines the relationship between aesthetics and the communicative function in visual identity as a complementary relationship that contributes to building a visual identity capable of achieving communicative effectiveness alongside aesthetic quality. The study is based on the observation that the scientific literature has addressed the aesthetic and functional characteristics of logos\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/research.anasacademy.uk\/en\/developing-a-conceptual-analytical-framework-that-explains-the-relationship-between-aesthetics-and-the-communicative-function-in-visual-identity\/\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2026-08-02T14:49:55+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2026-08-03T10:51:52+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Developing a conceptual analytical framework that explains the relationship between aesthetics and the communicative function in visual identity - Research platform\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Research Abstract This study examines the relationship between aesthetics and the communicative function in visual identity as a complementary relationship that contributes to building a visual identity capable of achieving communicative effectiveness alongside aesthetic quality. The study is based on the observation that the scientific literature has addressed the aesthetic and functional characteristics of logos\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/research.anasacademy.uk\\\/en\\\/developing-a-conceptual-analytical-framework-that-explains-the-relationship-between-aesthetics-and-the-communicative-function-in-visual-identity\\\/#blogposting\",\"name\":\"Developing a conceptual analytical framework that explains the relationship between aesthetics and the communicative function in visual identity - Research platform\",\"headline\":\"Developing a conceptual analytical framework that explains the relationship between aesthetics and the communicative function in visual identity\",\"author\":{\"@id\":\"https:\\\/\\\/research.anasacademy.uk\\\/en\\\/author\\\/amr\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/research.anasacademy.uk\\\/en\\\/#organization\"},\"datePublished\":\"2026-08-02T14:49:55+00:00\",\"dateModified\":\"2026-08-03T10:51:52+00:00\",\"inLanguage\":\"en-US\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/research.anasacademy.uk\\\/en\\\/developing-a-conceptual-analytical-framework-that-explains-the-relationship-between-aesthetics-and-the-communicative-function-in-visual-identity\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/research.anasacademy.uk\\\/en\\\/developing-a-conceptual-analytical-framework-that-explains-the-relationship-between-aesthetics-and-the-communicative-function-in-visual-identity\\\/#webpage\"},\"articleSection\":\"Master of Visual Brand Design, Optional\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/research.anasacademy.uk\\\/en\\\/developing-a-conceptual-analytical-framework-that-explains-the-relationship-between-aesthetics-and-the-communicative-function-in-visual-identity\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/research.anasacademy.uk\\\/en\\\/#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/research.anasacademy.uk\\\/en\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/research.anasacademy.uk\\\/en\\\/category\\\/master-of-visual-brand-design\\\/#listItem\",\"name\":\"Master of Visual Brand Design\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/research.anasacademy.uk\\\/en\\\/category\\\/master-of-visual-brand-design\\\/#listItem\",\"position\":2,\"name\":\"Master of Visual Brand Design\",\"item\":\"https:\\\/\\\/research.anasacademy.uk\\\/en\\\/category\\\/master-of-visual-brand-design\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/research.anasacademy.uk\\\/en\\\/developing-a-conceptual-analytical-framework-that-explains-the-relationship-between-aesthetics-and-the-communicative-function-in-visual-identity\\\/#listItem\",\"name\":\"Developing a conceptual analytical framework that explains the relationship between aesthetics and the communicative function in visual identity\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/research.anasacademy.uk\\\/en\\\/#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/research.anasacademy.uk\\\/en\\\/developing-a-conceptual-analytical-framework-that-explains-the-relationship-between-aesthetics-and-the-communicative-function-in-visual-identity\\\/#listItem\",\"position\":3,\"name\":\"Developing a conceptual analytical framework that explains the relationship between aesthetics and the communicative function in visual identity\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/research.anasacademy.uk\\\/en\\\/category\\\/master-of-visual-brand-design\\\/#listItem\",\"name\":\"Master of Visual Brand Design\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/research.anasacademy.uk\\\/en\\\/#organization\",\"name\":\"Research platform\",\"url\":\"https:\\\/\\\/research.anasacademy.uk\\\/en\\\/\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/research.anasacademy.uk\\\/en\\\/author\\\/amr\\\/#author\",\"url\":\"https:\\\/\\\/research.anasacademy.uk\\\/en\\\/author\\\/amr\\\/\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/research.anasacademy.uk\\\/en\\\/developing-a-conceptual-analytical-framework-that-explains-the-relationship-between-aesthetics-and-the-communicative-function-in-visual-identity\\\/#authorImage\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8c6cf43339ea3a0c8c68c28ac7095cc5b56e913c1bedffb9b5432c0f4138f4cb?s=96&d=mm&r=g\",\"width\":96,\"height\":96,\"caption\":\"admin\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/research.anasacademy.uk\\\/en\\\/developing-a-conceptual-analytical-framework-that-explains-the-relationship-between-aesthetics-and-the-communicative-function-in-visual-identity\\\/#webpage\",\"url\":\"https:\\\/\\\/research.anasacademy.uk\\\/en\\\/developing-a-conceptual-analytical-framework-that-explains-the-relationship-between-aesthetics-and-the-communicative-function-in-visual-identity\\\/\",\"name\":\"Developing a conceptual analytical framework that explains the relationship between aesthetics and the communicative function in visual identity - Research platform\",\"description\":\"Research Abstract This study examines the relationship between aesthetics and the communicative function in visual identity as a complementary relationship that contributes to building a visual identity capable of achieving communicative effectiveness alongside aesthetic quality. The study is based on the observation that the scientific literature has addressed the aesthetic and functional characteristics of logos\",\"inLanguage\":\"en-US\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/research.anasacademy.uk\\\/en\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/research.anasacademy.uk\\\/en\\\/developing-a-conceptual-analytical-framework-that-explains-the-relationship-between-aesthetics-and-the-communicative-function-in-visual-identity\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/research.anasacademy.uk\\\/en\\\/author\\\/amr\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/research.anasacademy.uk\\\/en\\\/author\\\/amr\\\/#author\"},\"datePublished\":\"2026-08-02T14:49:55+00:00\",\"dateModified\":\"2026-08-03T10:51:52+00:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/research.anasacademy.uk\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/research.anasacademy.uk\\\/en\\\/\",\"name\":\"Research platform\",\"inLanguage\":\"en-US\",\"publisher\":{\"@id\":\"https:\\\/\\\/research.anasacademy.uk\\\/en\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO -->\n\n","aioseo_head_json":{"title":"Developing a conceptual analytical framework that explains the relationship between aesthetics and the communicative function in visual identity - Research platform","description":"Research Abstract This study examines the relationship between aesthetics and the communicative function in visual identity as a complementary relationship that contributes to building a visual identity capable of achieving communicative effectiveness alongside aesthetic quality. The study is based on the observation that the scientific literature has addressed the aesthetic and functional characteristics of logos","canonical_url":"https:\/\/research.anasacademy.uk\/en\/developing-a-conceptual-analytical-framework-that-explains-the-relationship-between-aesthetics-and-the-communicative-function-in-visual-identity\/","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/research.anasacademy.uk\/en\/developing-a-conceptual-analytical-framework-that-explains-the-relationship-between-aesthetics-and-the-communicative-function-in-visual-identity\/#blogposting","name":"Developing a conceptual analytical framework that explains the relationship between aesthetics and the communicative function in visual identity - Research platform","headline":"Developing a conceptual analytical framework that explains the relationship between aesthetics and the communicative function in visual identity","author":{"@id":"https:\/\/research.anasacademy.uk\/en\/author\/amr\/#author"},"publisher":{"@id":"https:\/\/research.anasacademy.uk\/en\/#organization"},"datePublished":"2026-08-02T14:49:55+00:00","dateModified":"2026-08-03T10:51:52+00:00","inLanguage":"en-US","mainEntityOfPage":{"@id":"https:\/\/research.anasacademy.uk\/en\/developing-a-conceptual-analytical-framework-that-explains-the-relationship-between-aesthetics-and-the-communicative-function-in-visual-identity\/#webpage"},"isPartOf":{"@id":"https:\/\/research.anasacademy.uk\/en\/developing-a-conceptual-analytical-framework-that-explains-the-relationship-between-aesthetics-and-the-communicative-function-in-visual-identity\/#webpage"},"articleSection":"Master of Visual Brand Design, Optional"},{"@type":"BreadcrumbList","@id":"https:\/\/research.anasacademy.uk\/en\/developing-a-conceptual-analytical-framework-that-explains-the-relationship-between-aesthetics-and-the-communicative-function-in-visual-identity\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/research.anasacademy.uk\/en\/#listItem","position":1,"name":"Home","item":"https:\/\/research.anasacademy.uk\/en\/","nextItem":{"@type":"ListItem","@id":"https:\/\/research.anasacademy.uk\/en\/category\/master-of-visual-brand-design\/#listItem","name":"Master of Visual Brand Design"}},{"@type":"ListItem","@id":"https:\/\/research.anasacademy.uk\/en\/category\/master-of-visual-brand-design\/#listItem","position":2,"name":"Master of Visual Brand Design","item":"https:\/\/research.anasacademy.uk\/en\/category\/master-of-visual-brand-design\/","nextItem":{"@type":"ListItem","@id":"https:\/\/research.anasacademy.uk\/en\/developing-a-conceptual-analytical-framework-that-explains-the-relationship-between-aesthetics-and-the-communicative-function-in-visual-identity\/#listItem","name":"Developing a conceptual analytical framework that explains the relationship between aesthetics and the communicative function in visual identity"},"previousItem":{"@type":"ListItem","@id":"https:\/\/research.anasacademy.uk\/en\/#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/research.anasacademy.uk\/en\/developing-a-conceptual-analytical-framework-that-explains-the-relationship-between-aesthetics-and-the-communicative-function-in-visual-identity\/#listItem","position":3,"name":"Developing a conceptual analytical framework that explains the relationship between aesthetics and the communicative function in visual identity","previousItem":{"@type":"ListItem","@id":"https:\/\/research.anasacademy.uk\/en\/category\/master-of-visual-brand-design\/#listItem","name":"Master of Visual Brand Design"}}]},{"@type":"Organization","@id":"https:\/\/research.anasacademy.uk\/en\/#organization","name":"Research platform","url":"https:\/\/research.anasacademy.uk\/en\/"},{"@type":"Person","@id":"https:\/\/research.anasacademy.uk\/en\/author\/amr\/#author","url":"https:\/\/research.anasacademy.uk\/en\/author\/amr\/","name":"admin","image":{"@type":"ImageObject","@id":"https:\/\/research.anasacademy.uk\/en\/developing-a-conceptual-analytical-framework-that-explains-the-relationship-between-aesthetics-and-the-communicative-function-in-visual-identity\/#authorImage","url":"https:\/\/secure.gravatar.com\/avatar\/8c6cf43339ea3a0c8c68c28ac7095cc5b56e913c1bedffb9b5432c0f4138f4cb?s=96&d=mm&r=g","width":96,"height":96,"caption":"admin"}},{"@type":"WebPage","@id":"https:\/\/research.anasacademy.uk\/en\/developing-a-conceptual-analytical-framework-that-explains-the-relationship-between-aesthetics-and-the-communicative-function-in-visual-identity\/#webpage","url":"https:\/\/research.anasacademy.uk\/en\/developing-a-conceptual-analytical-framework-that-explains-the-relationship-between-aesthetics-and-the-communicative-function-in-visual-identity\/","name":"Developing a conceptual analytical framework that explains the relationship between aesthetics and the communicative function in visual identity - Research platform","description":"Research Abstract This study examines the relationship between aesthetics and the communicative function in visual identity as a complementary relationship that contributes to building a visual identity capable of achieving communicative effectiveness alongside aesthetic quality. The study is based on the observation that the scientific literature has addressed the aesthetic and functional characteristics of logos","inLanguage":"en-US","isPartOf":{"@id":"https:\/\/research.anasacademy.uk\/en\/#website"},"breadcrumb":{"@id":"https:\/\/research.anasacademy.uk\/en\/developing-a-conceptual-analytical-framework-that-explains-the-relationship-between-aesthetics-and-the-communicative-function-in-visual-identity\/#breadcrumblist"},"author":{"@id":"https:\/\/research.anasacademy.uk\/en\/author\/amr\/#author"},"creator":{"@id":"https:\/\/research.anasacademy.uk\/en\/author\/amr\/#author"},"datePublished":"2026-08-02T14:49:55+00:00","dateModified":"2026-08-03T10:51:52+00:00"},{"@type":"WebSite","@id":"https:\/\/research.anasacademy.uk\/en\/#website","url":"https:\/\/research.anasacademy.uk\/en\/","name":"Research platform","inLanguage":"en-US","publisher":{"@id":"https:\/\/research.anasacademy.uk\/en\/#organization"}}]},"og:locale":"en_US","og:site_name":"Research platform -","og:type":"article","og:title":"Developing a conceptual analytical framework that explains the relationship between aesthetics and the communicative function in visual identity - Research platform","og:description":"Research Abstract This study examines the relationship between aesthetics and the communicative function in visual identity as a complementary relationship that contributes to building a visual identity capable of achieving communicative effectiveness alongside aesthetic quality. The study is based on the observation that the scientific literature has addressed the aesthetic and functional characteristics of logos","og:url":"https:\/\/research.anasacademy.uk\/en\/developing-a-conceptual-analytical-framework-that-explains-the-relationship-between-aesthetics-and-the-communicative-function-in-visual-identity\/","article:published_time":"2026-08-02T14:49:55+00:00","article:modified_time":"2026-08-03T10:51:52+00:00","twitter:card":"summary_large_image","twitter:title":"Developing a conceptual analytical framework that explains the relationship between aesthetics and the communicative function in visual identity - Research platform","twitter:description":"Research Abstract This study examines the relationship between aesthetics and the communicative function in visual identity as a complementary relationship that contributes to building a visual identity capable of achieving communicative effectiveness alongside aesthetic quality. The study is based on the observation that the scientific literature has addressed the aesthetic and functional characteristics of logos"},"aioseo_meta_data":{"post_id":"3322","title":null,"description":null,"keywords":null,"keyphrases":{"focus":[],"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":null,"og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"breadcrumb_settings":null,"limit_modified_date":false,"ai":null,"created":"2026-08-02 14:50:11","updated":"2026-08-31 12:14:34","seo_analyzer_scan_date":null,"focus_keyword":null,"additional_keywords":null,"truseo_locale":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/research.anasacademy.uk\/en\/\" title=\"Home\">Home<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/research.anasacademy.uk\/en\/category\/master-of-visual-brand-design\/\" title=\"Master of Visual Brand Design\">Master of Visual Brand Design<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\tDeveloping a conceptual analytical framework that explains the relationship between aesthetics and the communicative function in visual identity\n\t\t<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/research.anasacademy.uk\/en\/"},{"label":"Master of Visual Brand Design","link":"https:\/\/research.anasacademy.uk\/en\/category\/master-of-visual-brand-design\/"},{"label":"Developing a conceptual analytical framework that explains the relationship between aesthetics and the communicative function in visual identity","link":"https:\/\/research.anasacademy.uk\/en\/developing-a-conceptual-analytical-framework-that-explains-the-relationship-between-aesthetics-and-the-communicative-function-in-visual-identity\/"}],"acf":[],"author_name":"","_links":{"self":[{"href":"https:\/\/research.anasacademy.uk\/en\/wp-json\/wp\/v2\/posts\/3322","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/research.anasacademy.uk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/research.anasacademy.uk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/research.anasacademy.uk\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/research.anasacademy.uk\/en\/wp-json\/wp\/v2\/comments?post=3322"}],"version-history":[{"count":0,"href":"https:\/\/research.anasacademy.uk\/en\/wp-json\/wp\/v2\/posts\/3322\/revisions"}],"wp:attachment":[{"href":"https:\/\/research.anasacademy.uk\/en\/wp-json\/wp\/v2\/media?parent=3322"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/research.anasacademy.uk\/en\/wp-json\/wp\/v2\/categories?post=3322"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/research.anasacademy.uk\/en\/wp-json\/wp\/v2\/tags?post=3322"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}