{"id":3330,"date":"2026-08-02T14:51:04","date_gmt":"2026-08-02T14:51:04","guid":{"rendered":"https:\/\/research.anasacademy.uk\/the-impact-of-packaging-design-on-altering-brand-value-perception-in-popular-markets-an-applied-study\/"},"modified":"2026-08-03T10:52:10","modified_gmt":"2026-08-03T10:52:10","slug":"the-impact-of-packaging-design-on-altering-brand-value-perception-in-popular-markets-an-applied-study","status":"publish","type":"post","link":"https:\/\/research.anasacademy.uk\/en\/the-impact-of-packaging-design-on-altering-brand-value-perception-in-popular-markets-an-applied-study\/","title":{"rendered":"The Impact of Packaging Design on Altering Brand Value Perception in Popular Markets: An Applied Study"},"content":{"rendered":"<p>This research focuses on studying the impact of packaging design, as an element of visual identity, on changing the value perception of brands within popular markets. It stems from a case study of a fabric store where an elegant bag design was developed, leading to a noticeable change in customer behavior in terms of preference, interaction, and social media engagement.<br \/>\nThe research aims to analyze the relationship between packaging aesthetics and value perception, and to test the compatibility of a distinctive visual identity with the nature of popular markets. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>This research focuses on studying the impact of packaging design, as an element of visual identity, on changing the value perception of brands within popular markets. It stems from a case study of a fabric store where an elegant bag design was developed, leading to a noticeable change in customer behavior in terms of preference, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_pingme":["1"],"_encloseme":["1"],"_last_translation_edit_mode":["translation-editor"],"research_file":["https:\/\/research.anasacademy.uk\/wp-content\/uploads\/2026\/08\/Reem-Omar-Almarshadi.pdf"],"_top_nav_excluded":[""],"_cms_nav_minihome":[""],"_wpml_word_count":["113"],"title":["The Impact of Packaging Design on Altering Brand Value Perception in Popular Markets: An Applied Study "],"keywords":["This research focuses on studying the impact of packaging design, as an element of visual identity, on changing the value perception of brands within popular markets. It stems from a case study of a fabric store where an elegant bag design was developed, leading to a noticeable change in customer behavior in terms of preference, interaction, and social media engagement.   The research aims to analyze the relationship between packaging aesthetics and value perception, and to test the compatibility of a distinctive visual identity with the nature of popular markets. "],"abstract":["This research focuses on studying the impact of packaging design, as an element of visual identity, on changing the value perception of brands within popular markets. It stems from a case study of a fabric store where an elegant bag design was developed, leading to a noticeable change in customer behavior in terms of preference, interaction, and social media engagement.  \nThe research aims to analyze the relationship between packaging aesthetics and value perception, and to test the compatibility of a distinctive visual identity with the nature of popular markets. "],"author":["Reem Omar Almarshadi"],"publish_date":["2026"],"supervisor":["Abdullah Elnaqlah (trainer)"],"source":["lms.anasacademy.uk"],"apa":["Reem Omar Almarshadi. (2026). The impact of packaging design on changing the perceived value of brands in popular markets: An applied study [Master\u2019s thesis, Anas Academy]. Anas Academy Research Repository. https:\/\/research.anasacademy.uk    "],"major":["Master of Visual Brand Design"],"project_type":["Master's Thesis"],"_elementor_global_class_usage_indexed":["1"],"_research_code":["GEN-2026-024"],"magzin_post_views":["41"],"post_views_count":["41"],"_research_stamp_cache":["d7641cf2d73851369e97607b03d6d07a"],"_elementor_page_assets":["a:0:{}"]},"categories":[163],"tags":[],"class_list":["post-3330","post","type-post","status-publish","format-standard","hentry","category-master-of-visual-brand-design"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.1.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"This research focuses on studying the impact of packaging design, as an element of visual identity, on changing the value perception of brands within popular markets. 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