{"id":3358,"date":"2026-08-02T14:53:50","date_gmt":"2026-08-02T14:53:50","guid":{"rendered":"https:\/\/research.anasacademy.uk\/the-impact-of-logo-complexity-level-on-cognitive-perception-emotional-arousal-and-perceived-brand-trust-a-comparative-study-between-millennials-and-generation-z\/"},"modified":"2026-08-03T10:52:11","modified_gmt":"2026-08-03T10:52:11","slug":"the-impact-of-logo-complexity-level-on-cognitive-perception-emotional-arousal-and-perceived-brand-trust-a-comparative-study-between-millennials-and-generation-z","status":"publish","type":"post","link":"https:\/\/research.anasacademy.uk\/en\/the-impact-of-logo-complexity-level-on-cognitive-perception-emotional-arousal-and-perceived-brand-trust-a-comparative-study-between-millennials-and-generation-z\/","title":{"rendered":"The Impact of Logo Complexity Level on Cognitive Perception, Emotional Arousal, and Perceived Brand Trust: A Comparative Study Between Millennials and Generation Z"},"content":{"rendered":"<p>This study aims to:<br \/>\nAnalyze the impact of logo complexity level (simple vs. complex) on public cognitive perception.<br \/>\nStudy the effect of logo complexity on the level of emotional arousal towards the brand.<br \/>\nMeasure the impact of logo complexity on perceived brand trust.<br \/>\nIdentify differences between Millennials and Generation Z in cognitive perception, emotional arousal, and perceived trust based on logo complexity level.<br \/>\nProvide design recommendations based on scientific findings to guide logo design decisions for different age groups.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This study aims to: Analyze the impact of logo complexity level (simple vs. complex) on public cognitive perception. Study the effect of logo complexity on the level of emotional arousal towards the brand. Measure the impact of logo complexity on perceived brand trust. Identify differences between Millennials and Generation Z in cognitive perception, emotional arousal, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_pingme":["1"],"_encloseme":["1"],"_last_translation_edit_mode":["translation-editor"],"research_file":["https:\/\/research.anasacademy.uk\/wp-content\/uploads\/2026\/08\/thesis-44edec05.pdf"],"_top_nav_excluded":[""],"_cms_nav_minihome":[""],"_wpml_word_count":["121"],"title":["The Impact of Logo Complexity Level on Cognitive Perception, Emotional Arousal, and Perceived Brand Trust: A Comparative Study Between Millennials and Generation Z "],"keywords":["Analyzing the impact of logo complexity level (simple vs. complex) on public cognitive perception. Studying the effect of logo complexity on the level of emotional arousal towards the brand. Measuring the impact of logo complexity on perceived brand trust. Identifying differences between Millennials and Generation Z in cognitive perception, emotional arousal, and perceived trust based on logo complexity level. Providing design recommendations based on scientific findings to guide logo design decisions for different age groups.    "],"abstract":["This study aims to:\nAnalyze the impact of logo complexity level (simple vs. complex) on public cognitive perception.\nStudy the effect of logo complexity on the level of emotional arousal towards the brand.\nMeasure the impact of logo complexity on perceived brand trust.\nIdentify differences between Millennials and Generation Z in cognitive perception, emotional arousal, and perceived trust based on logo complexity level.\nProvide design recommendations based on scientific findings to guide logo design decisions for different age groups."],"author":["Layan Mohamad Nezar Alatar"],"publish_date":["2026"],"supervisor":["Abdullah Elnaqlah (trainer)"],"source":["lms.anasacademy.uk"],"apa":["Layan Mohamad Nezar Alatar. (2026). The Impact of Logo Complexity Level on Cognitive Perception, Emotional Affect, and Perceived Brand Trust: A Comparative Study Between Millennials and Generation Z [Master's Thesis, Anas Academy]. Anas Academy Research Repository. https:\/\/research.anasacademy.uk    "],"major":["Master of Visual Brand Design"],"project_type":["Master's Thesis"],"_elementor_global_class_usage_indexed":["1"],"_research_code":["GEN-2026-031"],"magzin_post_views":["24"],"post_views_count":["24"],"_research_stamp_cache":["22261fdeae0fcd8c4db4ba208a3e653c"],"_elementor_page_assets":["a:0:{}"]},"categories":[163],"tags":[],"class_list":["post-3358","post","type-post","status-publish","format-standard","hentry","category-master-of-visual-brand-design"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.1.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"This study aims to: Analyze the impact of logo complexity level (simple vs. complex) on public cognitive perception. Study the effect of logo complexity on the level of emotional arousal towards the brand. Measure the impact of logo complexity on perceived brand trust. 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Identify differences between Millennials and Generation Z in cognitive perception, emotional arousal,"},"aioseo_meta_data":{"post_id":"3358","title":null,"description":null,"keywords":null,"keyphrases":{"focus":[],"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":null,"og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"breadcrumb_settings":null,"limit_modified_date":false,"ai":null,"created":"2026-08-02 14:54:04","updated":"2026-08-31 12:14:30","seo_analyzer_scan_date":null,"focus_keyword":null,"additional_keywords":null,"truseo_locale":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/research.anasacademy.uk\/en\/\" title=\"Home\">Home<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/research.anasacademy.uk\/en\/category\/master-of-visual-brand-design\/\" title=\"Master of Visual Brand Design\">Master of Visual Brand Design<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\tThe Impact of Logo Complexity Level on Cognitive Perception, Emotional Arousal, and Perceived Brand Trust: A Comparative Study Between Millennials and Generation Z\n\t\t<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/research.anasacademy.uk\/en\/"},{"label":"Master of Visual Brand Design","link":"https:\/\/research.anasacademy.uk\/en\/category\/master-of-visual-brand-design\/"},{"label":"The Impact of Logo Complexity Level on Cognitive Perception, Emotional Arousal, and Perceived Brand Trust: A Comparative Study Between Millennials and Generation Z","link":"https:\/\/research.anasacademy.uk\/en\/the-impact-of-logo-complexity-level-on-cognitive-perception-emotional-arousal-and-perceived-brand-trust-a-comparative-study-between-millennials-and-generation-z\/"}],"acf":[],"author_name":"","_links":{"self":[{"href":"https:\/\/research.anasacademy.uk\/en\/wp-json\/wp\/v2\/posts\/3358","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/research.anasacademy.uk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/research.anasacademy.uk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/research.anasacademy.uk\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/research.anasacademy.uk\/en\/wp-json\/wp\/v2\/comments?post=3358"}],"version-history":[{"count":0,"href":"https:\/\/research.anasacademy.uk\/en\/wp-json\/wp\/v2\/posts\/3358\/revisions"}],"wp:attachment":[{"href":"https:\/\/research.anasacademy.uk\/en\/wp-json\/wp\/v2\/media?parent=3358"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/research.anasacademy.uk\/en\/wp-json\/wp\/v2\/categories?post=3358"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/research.anasacademy.uk\/en\/wp-json\/wp\/v2\/tags?post=3358"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}