{"id":3434,"date":"2026-09-01T13:59:35","date_gmt":"2026-09-01T13:59:35","guid":{"rendered":"https:\/\/research.anasacademy.uk\/the-impact-of-dialect-and-voice-type-in-audio-advertising-on-brand-trust-and-purchase-intention-among-saudi-consumers-a-comparative-experimental-study-of-human-voice-vs-ai-generated-voice\/"},"modified":"2026-09-01T13:59:35","modified_gmt":"2026-09-01T13:59:35","slug":"the-impact-of-dialect-and-voice-type-in-audio-advertising-on-brand-trust-and-purchase-intention-among-saudi-consumers-a-comparative-experimental-study-of-human-voice-vs-ai-generated-voice","status":"publish","type":"post","link":"https:\/\/research.anasacademy.uk\/en\/the-impact-of-dialect-and-voice-type-in-audio-advertising-on-brand-trust-and-purchase-intention-among-saudi-consumers-a-comparative-experimental-study-of-human-voice-vs-ai-generated-voice\/","title":{"rendered":"The Impact of Dialect and Voice Type in Audio Advertising on Brand Trust and Purchase Intention Among Saudi Consumers: A Comparative Experimental Study of Human Voice vs. AI-Generated Voice"},"content":{"rendered":"<p>Language and voice constitute a fundamental bridge for building the relationship between the brand and the consumer in the Saudi market; the way the message is phrased and the identity of the voice delivering it may affect the level of trust in it and the willingness to respond. Accordingly, this study aims to test the impact of the Saudi dialect compared with Modern Standard Arabic, and the human voice compared with an AI-generated voice, on brand trust and purchase or subscription intention among Saudi consumers.    <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Language and voice constitute a fundamental bridge for building the relationship between the brand and the consumer in the Saudi market; the way the message is phrased and the identity of the voice delivering it may affect the level of trust in it and the willingness to respond. Accordingly, this study aims to test the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_pingme":["1"],"_encloseme":["1"],"_last_translation_edit_mode":["translation-editor"],"research_file":["https:\/\/research.anasacademy.uk\/wp-content\/uploads\/2026\/09\/thesis-c36d9ed0.pdf"],"_top_nav_excluded":[""],"_cms_nav_minihome":[""],"title":["The Impact of Dialect and Voice Type in Audio Advertising on Brand Trust and Purchase Intention Among Saudi Consumers: A Comparative Experimental Study of Human Voice vs. AI-Generated Voice "],"keywords":["Non-native Dialects and Artificial Intelligence"],"abstract":["Language and voice constitute a fundamental bridge for building the relationship between the brand and the consumer in the Saudi market; the way the message is phrased and the identity of the voice delivering it may affect the level of trust in it and the willingness to respond. Accordingly, this study aims to test the impact of the Saudi dialect compared with Modern Standard Arabic, and the human voice compared with an AI-generated voice, on brand trust and purchase or subscription intention among Saudi consumers.    "],"author":["Majed mshal almalki"],"publish_date":["2026"],"supervisor":["Mohamed Awadallah"],"source":["lms.anasacademy.uk"],"apa":["\u2068Majed mshal almalki\u2069. (2026). The Impact of Dialect and Voice Type in Audio Advertising on Brand Trust and Purchase Intention Among Saudi Consumers: A Comparative Experimental Study of Human Voice vs. AI-Generated Voice [Master\u2019s thesis, Anas Academy]. Anas Academy Research Repository. \u2068https:\/\/research.anasacademy.uk\u2069    "],"major":["Master of Visual Brand Design"],"project_type":["Master's Thesis"],"_wpml_word_count":["119"],"_elementor_global_class_usage_indexed":["1"],"_research_code":["GEN-2026-042"],"magzin_post_views":["24"],"post_views_count":["24"],"_research_stamp_cache":["68f13951d2d7745aaa4ffcdae709ff3a"],"_elementor_page_assets":["a:0:{}"]},"categories":[163],"tags":[],"class_list":["post-3434","post","type-post","status-publish","format-standard","hentry","category-master-of-visual-brand-design"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.1.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Language and voice constitute a fundamental bridge for building the relationship between the brand and the consumer in the Saudi market; the way the message is phrased and the identity of the voice delivering it may affect the level of trust in it and the willingness to respond. 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