Research idea: This study focuses on analyzing the role played by cultural and heritage symbols embedded in the visual identities of government entities in the Kingdom of Saudi Arabia. The study aims to understand how these symbols (such as the palm tree, the two swords, and national ornaments) can go beyond being mere design elements to become an effective tool for building bridges of trust and emotional connection between the citizen and the government institution. Research problem and significance: In light of the major digital transformation and the intensive presence of government entities on the X platform, the need has emerged to study the extent of the public’s acceptance of these new identities. The study seeks to answer a fundamental question: Does integrating cultural symbols into modern logos contribute to raising the level of digital engagement and enhancing the sense of belonging and pride among Saudi followers? Methodology: The study adopts an analytical approach by monitoring the public’s digital engagement with government logos via the X platform. The relationship is analyzed between the quality of visual design derived from local culture and users’ reactions and the extent of their connection to those entities. Final objective: The study aspires to produce recommendations that contribute to developing the national visual identity industry, ensuring effective visual communication that keeps pace with Saudi Vision 2030 and strengthens national identity in the digital space.”