Master of Visual Brand Design 25 articles

Transformations of Visual Identity from Static to Flexibility in the Digital Environment

The research addresses the impact of the digital environment on visual identity

The Role of Visual Innovation in Packaging Design as a Strategic Tool to Enhance Purchase Decision-Making and Perceived Quality Among Saudi Consumers

This study aims to explore the role of visual innovation in product packaging design as a strategic tool for enhancing perceived quality and purchase intention...

The Impact of Background Colors on Digital Screens on Visual Perception and User Interactive Behavior: An Experimental Study

Research Hypothesis The study hypothesizes that background colors on digital screens directly affect the user’s visual perception and interactive behavior, where certain colors contribute to...

The Impact of Visual Identity on Building Trust in E-learning Platforms in Saudi Arabia

This study aimed to analyze the impact of visual identity on building trust among users of e-learning platforms in Saudi Arabia, and to clarify its...

The Impact of Visual Element Organization in Digital Designs on the Speed of Information Comprehension Among Interested Parties

This research focuses on studying the impact of visual element layout organization within digital designs, such as the arrangement of text, images, white space, and...

The Impact of Adaptive Visual Identity on Consistency and Brand Perception in Digital Platforms

Research Concept: The study centers on exploring how adaptive visual identity affects the maintenance of visual consistency for brands across different digital platforms, and the...

The Impact of Dialect and Voice Type in Audio Advertising on Brand Trust and Purchase Intention Among Saudi Consumers: A Comparative Experimental Study of Human Voice vs. AI-Generated Voice

Language and voice constitute a fundamental bridge for building the relationship between the brand and the consumer in the Saudi market; the way the message...

The Impact of Employing Cyberpunk Visual Identity Elements in Designing a Visual Identity for Digital Games Inspired by Saudi Culture

This project explores how the Cyberpunk aesthetic (such as bold neon colors, high contrast, and futuristic form) can be employed in designing a visual identity...

The Impact of Logo Design Simplicity on the Speed of Audience Understanding of the Digital Brand

The Impact of Logo Design Simplicity on the Speed of Audience Understanding of the Digital Brand

Integration of Brand Visual Identity in Mobile Application Interfaces and Its Relationship to Perceived Consistency and Usability: An Analytical Theoretical Study

This study examines the integration of brand visual identity in mobile application interfaces and its relationship to perceived consistency and usability. The research problem lies...