Visual Identity Design for Saudi Cultural Products Between Local Dimension and Global Openness: A Proposed Framework for Achieving Balance and International Acceptance (Analysis of Projects...
Concept: The research explores how re-engineering and segmenting non-profit website content reshapes brand perception, enhances trust, and guides the digital user journey, to transform emotional...
This study aims to: Analyze the impact of logo complexity level (simple vs. complex) on public cognitive perception. Study the effect of logo complexity on...
Strategies, Artificial Intelligence, and Their Impact on Marketing Performance, Human Experience, and Profitability I investigate the impact of humanization on the success of branding and...
This study aimed to identify indicators of cultural alienation in the institutional brands of Saudi entities and their impact on the Saudi public. This stemmed...
Research idea: This study focuses on analyzing the role played by cultural and heritage symbols embedded in the visual identities of government entities in the...
A case study in Medina. The research employs mixed methods, and the final output will be packaging that presents a visual narrative of one of...
This research examines the impact of packaging design elements consistency on consumer cognitive load, by studying the relationship between the organization of visual elements in...
This research aims to develop a visual DNA card for visual identity and measure its effectiveness in guiding AI-generated images, applied to the AlUla identity....
This research focuses on studying the impact of packaging design, as an element of visual identity, on changing the value perception of brands within popular...
