Master of Visual Brand Design 25 articles

The Role of Generative Artificial Intelligence in Enhancing the Idea Generation Phase within the Design Thinking Methodology and Its Impact on Building Brand Strategy

This study aimed to identify the role of generative artificial intelligence in enhancing the idea generation phase within the design thinking methodology, and to clarify...

Developing a conceptual analytical framework that explains the relationship between aesthetics and the communicative function in visual identity

Research Abstract This study examines the relationship between aesthetics and the communicative function in visual identity as a complementary relationship that contributes to building a...

The Impact of Using Health Infographics on Improving Public Understanding and Trust in Health Information Circulated via Social Media: A Comparative Quasi-Experimental Study

Research Idea Details in Brief: This study aims to measure the impact of using health infographics on improving public understanding and trust in health information...

The impact of visual identity language (Arabic vs. Latin) on consumer perception and acceptance of brand identity in the Saudi market.

Study overview: The study assumes that employing the Arabic language in brand identity (in a culturally and visually appropriate manner) in the Saudi market contributes...

The impact of artificial intelligence on visual identity design between innovation and reproducing patterns

This study aimed to explore the impact of generative artificial intelligence tools on visual identity design through an actual applied experiment and a specialized field...